Business Category
Winner

Tim Thorpe Consulting of Wellington and InGame of Auckland.

Tim Thorpe

Tim Thorpe consults in the film, television and new media industries. Prior to this he was a professional forester responsible for health and safety in a corporate forestry environment.

InGame is one of New Zealand’s leading game development companies. Director Stephen Knightly had developed digital training tools for University of Auckland medical school and NextSpace. Stephen is chairperson of the NZ Game Developers Association.

The two businesses have worked together to develop interactive projects using proven engagement strategies, high production values, and training pedagogy. They use applied psychology and gamification techniques to create engaging tools.

Tim said “We believed that a video game that was fun but also educational could make a real difference and wanted the chance to give it a shot.”

Stephen Knightly

The idea:
FallSafe is an online video game using proven gaming and interactive training techniques to teach adults and children about home hazards and risk management in a fun and accessible way.

The judges said “What captured our attention about this idea is the huge potential that the ‘gamification’ of learning has for influencing behaviour change. This game could work in a similar way to other hugely popular Facebook/viral online games and lay down home safety fundamentals across a wide audience in an entertaining way.”

Highly commended – Kit O’Connor of ProjectKit Wellington

The judges said “Kit O’Connor had a number of ideas which very narrowly missed out on winning. The ideas were creative, targeted and well presented. Her efforts were impressive.”

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